RECENT WORK
Kikkoman x
Yuto Horigome
YEAR 2
“How Yuto Rolls”
featuring 2x olympic gold medalist Yuto Horigome - skateboarding
Year 2 of the partnership between Yuto Horigome and Kikkoman Soy Sauce continues!
Yuto is known for having a signature shoe with Nike, a signature board with april skateboards… and now has signature sushi rolls!
we set out to create Several social media posts that blend Kikkoman's products with both Yuto’s skateboarding and Japanese food culture across tiktok and instagram reels/stories.
This time around, we embraced skateboarding culture by taking Yuto to the infamous skate spot “pier 7,” located in Kikkoman USA HQ’s hometown of san francsico. to create that authentic skate video look, We shot supplemental footage on tape using the Sony vx1000 - skateboarding’s historied camera of choice.
Once again, each post achieved over 1 million views on Instagram and TikTok, receiving highly positive feedback and fan interaction.
While only scoped to create a total of 5 videos, i found a moment during the shoot to capture an off-the-cuff social-first “This-or-that?” video, which the clients and fans both loved - capturing a glimpse of yuto’s authentic self and adding to the value of the partnership.
the videos were a hit with both the client and the talent, and we are continuing to find ways to further their partnership.
Role:
Producer / Editor / Motion GFX / Sound Design
